Victoria Fetzer

Blank Street Coffee

The following is my final project where I created materials for new California locations of Blank Street Coffee. This is for a class assignment. I am in no way affiliated with Blank Street.

For ease of access, all content is featured on this page. However, please click here to view the blog from a customer perspective and here to view the newsletter from a subscriber perspective.

Blank Street Coffee is Coming to California!

Grab-and-go coffee favorite Blank Street Coffee is coming to California with five new locations. Here’s your guide to the best drink for every location:
Monterey Bay

Are you looking for a refreshing, tropical beverage to enjoy while walking the streets or looking out at the ocean? Try the Iced Golden Matcha! With ceremonial matcha, turmeric, and cinnamon over oat milk, what better way to take in the glorious coastline of the golden state? Order here.

San Francisco

Escape the hustle and bustle of San Francisco with our iced rose chai latte. Small batch Rose Chai with a cardamom finish, served iced over milk is the best way to keep up with the fast pace of the city while still taking some time to enjoy the little things. Sound good? Download the Blank Street app to find this drink and more.

Big Bear

Looking for a sweet, warm pick-me-up after a day out on the slopes? The Strawberries and Cream Latte is the perfect choice! A classic latte with strawberry and vanilla syrup is just what you need to warm up and energize for the rest of your day at Big Bear. Want to try it? Order the Strawberries and Cream Latte here!

Los Angeles 

Beat the LA heat with the Shaken Brown Sugar Cold Brew! This shaken latte with dark brown sugar, milk, and a cold brew shot, finished with a pinch of cinnamon, is a great addition to your LA day. Ready to have everyone asking “Where did you get that?” Order your drink here.

Sonoma

Had a long weekend of wine tasting and looking to take the edge off? A classic chamomile tea is the drink for you. The warm, soothing, floral and herbal blend will certainly do the trick. Download the Blank Street app to order ahead for pick up. 

Looking for something different? With such a wide variety, you can be sure you’ll find your new favorite drink at Blank Street!

An example of a city-specific billboard that will be used. It is kept minimal to match the Blank Street aesthetic. The CTA encourages drivers to take a break from their drive and visit the new location nearby.
This is an example of a bus shelter ad that will be used. It highlights one drink (tailored to location) and would be located close to the Blank Street location.
This email newsletter will be sent out to subscribers. It highlights the new locations opening, calls readers to use or download the app, and features the spring menu. It has more colorful photos to keep the viewer interested while still aligning with brand guidelines.
This is an Instagram story that would be posted, featuring drinks that could be enjoyed at different locations/when doing different activities. There is a CTA at the end, encouraging viewers to download the app to find their nearest location and order a drink.
This is an additional wildcard element: a coffee sleeve that will be provided with each drink. It will serve as an additional way to advertise through customer social media posts and word of mouth.