Brand Storytelling
The following brand storytelling elements were created for the Birds of a Feather capsule collection, a collaboration between Ralph Lauren and Billie Eilish.
Design Elements
Blog Post
Birds of a Feather, Ralph Lauren’s new collaboration with Billie Eilish, is one that is certain to be a new favorite. Are you a long-time fan of the singer, a devoted Ralph Lauren customer, or just so happened to be curious about the collection? With sustainable, long-lasting, and timeless pieces, this capsule collection has something for everyone. If you’re still having a hard time deciding what to get, read on to see which piece is right for you based on your favorite Birds of a Feather lyric!
And if I’m turnin’ blue, please don’t save me
You’re a little melancholy and a lot poetic. (Maybe even a bit dramatic, but we won’t judge.) What you love most about music is how it makes you feel, even if it makes you feel blue. The piece that you should get is the navy blue t-shirt designed by Billie herself with this very lyric! It’s the perfect way to express your love for music, flair for the dramatic, and classic style that is very Ralph Lauren.
But if it’s forever, it’s even better
You aren’t afraid of commitment and would prefer to have someone (or something) stick around for a while. So many things in today’s world can seem so fleeting, so finding something to hold on to can help you feel anchored amidst the chaos. A long sleeve thermal shirt paired with classic cargo shorts would be perfect for you. Long-lasting, durable, and emblazoned with the Birds of a Feather logo, you’re sure to want to keep this piece in your wardrobe forever.
Birds of a feather, we should stick together
Just like this iconic collection, you love a perfect pairing. You and Billie really are birds of a feather, and what better way to tell the world than with stand-out accessories? Be it a hat, bag charm, or tote bag, an accessory featuring the Ralph Lauren x Billie Eilish capsule collection logo will always be in fashion.
Check out the whole capsule at www.ralphlauren.com/birdsofafeather and be sure to post to social media using the hashtags #RalphLaurenxBillieEilish, #BirdsofaFeather, and #WeShouldStickTogether to help find your flock.
Instagram Posts
Disclaimer: This is for a school project and is in no way affiliated with Ralph Lauren or Billie Eilish.