Victoria Fetzer

Sources

• SWOT
  • Bhasin, H. (2024, December 18). “SWOT Analysis of Polo Ralph Lauren.” Marketing91. https://www.marketing91.com/swot-analysis-of-polo-ralph-lauren/.
  • Edwards, C. (2024, February 21). “Mirroring Their Favorite A-List Celebrities, Gen Zers Don Polo Ralph Lauren.” The Harris Poll. https://theharrispoll.com/briefs/mirroring-their-favorite-a-list-celebrities-gen-zers-don-polo-ralph-lauren/.
  • FashionUnited. “Most Valuable Fashion Brands.” FashionUnited. https://fashionunited.com/i/most-valuable-fashion-brands.
  • GuruFocus Research. (2024, February 8). “Decoding Ralph Lauren Corp. (RL) and its Future Outlook.” Yahoo Finance. https://finance.yahoo.com/news/decoding-ralph-lauren-corp-rl-050701224.html.
  • Morletto, E. (2023, August 15). “Ralph Lauren’s Sales Impacted by Slowdown in the U.S. Market.” Luxury Tribune. https://www.luxurytribune.com/en/ralph-laurens-sales-impacted-by-slowdown-in-the-us-market.
  • Ralph Lauren Corporation. “Citizenship and Sustainability.” Ralph Lauren. https://corporate.ralphlauren.com/citizenship-and-sustainability.
  • Roman, E. (2024, July 15). “Gen Z is projected to become the largest, wealthiest generation, according to report.” Yahoo Finance. https://finance.yahoo.com/news/gen-z-is-projected-to-become-the-largest-wealthiest-generation-according-to-report-185059231.html.
  • Ruiz, A. (2025, January 26). “52 Huge Environmentally Conscious Consumer Statistics.” TheRoundup. https://theroundup.org/environmentally-conscious-consumer-statistics/#:~:text=in%20purchasing%20habits%3A-,62%25%20of%20people%20say%20they%20“always%20or%20often”%20seek,from%20just%2027%25%20in%202021.
  • Sabanoglu, T. (2024, September 17). “Number of Polo Ralph Lauren Stores by Region.” Statista. https://www.statista.com/statistics/268528/number-of-polo-ralph-lauren-stores-by-region/.
  • Statista. (2025). “Social Media Advertising – Worldwide.” Statista. https://www.statista.com/outlook/amo/advertising/social-media-advertising/worldwide?currency=USD#revenueGrowthSocialMedia_112314.
  • YouGov. “Polo Ralph Lauren.” YouGov. https://today.yougov.com/topics/consumer/explore/brand/Polo_Ralph_Lauren.

• Infographic and Thought Leadership
  • Havens, L. (2024, March 28). “Why Billie Eilish Insists On Sustainability In Her Career.” Billboard. https://www.billboard.com/music/pop/billie-eilish-sustainability-eco-friendly-initiatives-mom-1235642455/.
  • Kousar, S. et al. (2022, August 17). “Sustainable Energy Consumption Model for Textile Industry Using Fully Intuitionistic Fuzzy Optimization Approach.” National Library of Medicine. https://pmc.ncbi.nlm.nih.gov/articles/PMC9402327/#:~:text=Studies%20have%20shown%20that%2C%20globally,reduction%20of%20textile%20production%20costs.
  • Ralph Lauren Corporation. “Protecting Our Brands.” Ralph Lauren. https://corporate.ralphlauren.com/protecting-our-brands.
  • Ralph Lauren Corporation. “Citizenship: Protect the Environment.” Ralph Lauren. https://corporate.ralphlauren.com/citizenship-protect-the-environment.
  • Ralph Lauren Corporation. “Citizenship: Champion Better Lives.” Ralph Lauren. https://corporate.ralphlauren.com/citizenship-champion-better-lives.
  • Ralph Lauren Corporation. “Citizenship and Sustainability.” Ralph Lauren. https://corporate.ralphlauren.com/citizenship-and-sustainability.
  • Ralph Lauren. “RL 50 Timeline.” Ralph Lauren, https://www.ralphlauren.com/rl-50-timeline-feat. 
  • Ralph Lauren. “2024 Global Citizenship & Sustainability Report.” Ralph Lauren.https://corporate.ralphlauren.com/on/demandware.static/-/Sites-RalphLauren_Corporate-Library/default/dw95dc0796/documents/2024_reports_and_policies/RL-2024-GCSReport.pdf.
  • Rauturier, S. (2024, March 22). “Fashion’s Water Impacts: The Largest Brands Are Doing the Least.” good on you. https://goodonyou.eco/fashions-water-impacts/#.
  • Regan, H. (2020, September 28). “Asian rivers are turning black. And our colorful closets are to blame.” CNN Style. https://www.cnn.com/style/article/dyeing-pollution-fashion-intl-hnk-dst-sept/index.html#:~:text=Cost%20of%20color,involved%20in%20making%20our%20clothes.
  • Ruiz, A. (2024, March 18). “17 Most Worrying Textile Waste Statistics & Facts.” TheRoundup. https://theroundup.org/textile-waste-statistics/.
  • Sabanoglu, T. (2024, September 17). “Number of Polo Ralph Lauren Stores by Region.” Statista. https://www.statista.com/statistics/268528/number-of-polo-ralph-lauren-stores-by-region/.
  • Withers. (2025, January 17). “Fashion’s big waste problem: how do brands manage their impact?” Withers Worldwide. https://www.withersworldwide.com/en-gb/insight/read/waste-management-in-the-fashion-industry-legal-perspectives-and-sustainable-solutions#:~:text=Production%20waste,up%20in%20landfills%20or%20incinerators.

• Advertising Headline/Tagline
  • Canvas Business Model. (2024, October 2). “Ralph Lauren Target Market.” Canvas Business Model. https://canvasbusinessmodel.com/blogs/target-market/ralph-lauren-target-market?srsltid=AfmBOor8L657iFQKaLxlBW4u2krJpnthFCU3vLY3fZxPSnmUxkEwWPsT.
  • Edwards, C. (2024, February 21). “Mirroring Their Favorite A-List Celebrities, Gen Zers Don Polo Ralph Lauren.” The Harris Poll. https://theharrispoll.com/briefs/mirroring-their-favorite-a-list-celebrities-gen-zers-don-polo-ralph-lauren/.
  • Edwards, K. (2024, June 11). “Decoding the Polo Ralph Lauren Target Market: A Comprehensive Guide.” Keegan Edwards. https://keeganedwards.com/decoding-the-polo-ralph-lauren-target-market-a-comprehensive-guide/.
  • Havens, L. (2024, March 28). “Why Billie Eilish Insists On Sustainability In Her Career.” Billboard. https://www.billboard.com/music/pop/billie-eilish-sustainability-eco-friendly-initiatives-mom-1235642455/.
  • Latana. (2019, December 6). “Cosmopolitan Magazine: Audience and Brand Consideration.” Medium. https://latanabrandtracking.medium.com/cosmopolitan-magazine-audience-and-brand-consideration-a11d8f995269.
  • Ralph Lauren Corporation. “Citizenship and Sustainability.” Ralph Lauren. https://corporate.ralphlauren.com/citizenship-and-sustainability.
  • Social Signal. “Billie Eilish.” Social Signal, https://www.socialsignal.ai/influencers/billieeilish.
  • Sudjono, N. (2020, June 22). “How Billie Eilish Dominates The World.” Medium. https://medium.com/better-marketing/how-billie-eilish-dominates-the-world-92a17b5ca0c9#:~:text=She%20is%20also%20doing%20fan,that%20you%20are%20still%20active!.
  • University of Southern California. “Age Demographics.” USC Libraries. https://libguides.usc.edu/busdem/age

• Brand Storytelling
  • Harper’s BAZAAR [@harpersbazaarus]. Photos of Billie Eilish performing wearing Ralph Lauren. Instagram. (2024, August 11). https://www.instagram.com/p/C-i_YxSBpYf/?utm_source=ig_web_button_share_sheet
  • Logo (used throughout), “A logo combining a bird’s feather with the Ralph Lauren polo horse logo” prompt, Magic Studio, October 2024, Canva, 16 March 2024, https://www.canva.com/magic/
  • Long-lasting Instagram Post, “Change hat to be navy blue” prompt, Magic Studio, October 2024, Canva, 24 March 2024, https://www.canva.com/magic/
  • Long-lasting Instagram Post, “Change shirt to be navy blue” prompt, Magic Studio, October 2024, Canva, 24 March 2024, https://www.canva.com/magic/
  • Long-lasting Instagram Post, “Darken pants to look like a dark room” prompt, Magic Studio, October 2024, Canva, 24 March 2024, https://www.canva.com/magic/
  • Mazur, K. [@kevinmazur]. Photo of Billie Eilish wearing red outfit on stage. Instagram. (2024, October 1). https://www.instagram.com/p/DAm5HaiM4GX/?img_index=13&igsh=NTc4MTIwNjQ2YQ==
  • Ralph Lauren Corporation. “Logos.” Ralph Lauren. https://corporate.ralphlauren.com/logos.
  • Ralph Lauren [@RalphLauren]. Photos of Billie Eilish performing wearing Ralph Lauren. X. (2024, December 11). https://x.com/RalphLauren/status/1866935993133318488